Frequently Asked Questions

Tam-digital marketing agency


TAM Digital Agency is a Pakistan Publicly listed company specialized in digital solutions and advisory services for both public and private sector clients, to lead sustainable public transformation from strategy to execution.

“Our vision is to create an environment that fosters connection, prosperity, and meaning for all.” We strive to deliver WOW-factor services and provide the best customer service possible. “Our mission is not to be experts in sales alignment or marketing, but to master the message.”

Creating a simple website can take as little as a few hours using website builders, while more complex, custom sites can take several months, depending on the project's complexity, desired features, and the development team's expertise.

Research and use relevant keywords in your website's content.
Optimize your website's meta tags for better search engine visibility.
Create high-quality, original content that adds value for users.
Ensure your website is mobile-friendly and loads quickly.
Use descriptive, keyword-rich URLs for each page of your site.
Earn backlinks from reputable sites to boost your site's authority.
Regularly update your website with fresh content to engage visitors.
Use alt tags to describe images, improving accessibility and SEO.
Improve user experience to reduce bounce rates and increase engagement.
Monitor your SEO progress and adjust strategies using analytics tools.

Digital marketing companies use different tools, such as Google Analytics and Google Search Console (GSC), to track online campaign results. The overall performance of digital marketing campaigns depends on many factors, including:
• Website load time
• User experience (UX)
• Web traffic sources
• Returning visitors
• Website leads
• Content quality
• Search rankings
• Organic and direct traffic
• Backlink quality
• Social shares
• Star ratings and online reviews
• Lead conversion rate
• Cost per acquisition (CPA)
• Click-through rate (CTR)
• Customer lifetime value (CLV)
• Email delivery and open rate

The most important thing for branding is all about consistent and recognizable company expressions — to offer not only products and services but also meaning. In many ways, a strong brand is the nucleus of a company's success and the result of an effective brand strategy.

In short, UI design is about the look and feel of the application, while UX design is about how it works and how it makes the user feel. Both UI and UX design are essential for creating a successful website or mobile application that meets the needs of the user and provides a positive experience.

There are twelve basic principles of design: contrast, balance, emphasis, proportion, hierarchy, repetition, rhythm, pattern, white space, movement, variety, and unity. These visual and graphic design principles work together to create appealing and functional designs that make sense to users.

General Questions

What is digital marketing?

Digital marketing (also called online marketing or web marketing) is the use of the internet and digital channels, such as search engines, emails, websites and social media, to promote and connect brands with a larger audience base. Online marketing is considered more cost-effective than traditional marketing methods since it provides businesses with complete control over where to allocate their resources and investment.

What is graphics design ?

Graphic design is “the art and practice of planning and projecting ideas and experiences with visual and textual content,” according to the American Institute of Graphic Arts (AIGA®). In simple terms, graphic designers make visuals to communicate certain messages.

What is UX/UI?

UI/UX design is the process of creating user interfaces and user experiences for websites, applications, and other digital products. UI/UX designers work to ensure that users can easily navigate and interact with digital products, and that their overall experience is positive and enjoyable.

What is SEO and how it works?

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

Which tool is used for web development?

Chrome DevTools:
Sass , CodePen, Grunt, GitHub, BootStrap 5 , Envato, Sublime Text, Xampp , Apache, MySQL ,

How to develop a brand?

Research your target market.
Determine your brand's voice and personality.
Choose your business name.
Write your brand story.
Create a brand style guide.
Design your logo and brand assets.
Apply your branding across your business.

TAM-Digital Marketing Agency