"We rely heavily on TAM Pakistan data to guide our advertising decisions. It's helpful to see which channels reach our target audience most effectively. However, I'd love to see TAM Pakistan incorporate social media data for a more complete picture."

"TAM Pakistan's data helps us understand our target audience's viewing habits. However, sometimes the cost can be a barrier. Offering tiered pricing options or solutions for smaller businesses would make their services more accessible."

"As a new player in the market, TAM Pakistan data is crucial for understanding our audience reach. However, concerns about the accuracy of data, particularly for smaller platforms like ours, can be a challenge. More transparency in their methodology would be reassuring."

"We rely heavily on TAM Pakistan data to guide our advertising decisions. It's helpful to see which channels reach our target audience most effectively. However, I'd love to see TAM Pakistan incorporate social media data for a more complete picture."

"TAM Pakistan has been a valuable partner for years, providing insights into viewership trends across our network. Their data is crucial for demonstrating the value we offer advertisers. However, expanding their reach to capture a more accurate picture of viewership in smaller cities would be beneficial."

"For our multinational clients, TAM Pakistan data is a good starting point, but the lack of international benchmarking makes it difficult for direct comparisons. If TAM Pakistan could offer ways to compare Pakistani viewership with other markets, it would be a big advantage."

"The media landscape is changing rapidly, and TAM Pakistan needs to adapt. Integrating data from digital platforms and OTT services alongside traditional TV ratings would provide a more holistic view of audience behavior."